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Consumer attitudes and interactive digital advertising. International Journal of Advertising, 28(3), 501-525



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International Journal of Managing Value and Supply Chains (IJMVSC) Vol.5, No. 2, June 2014 23 has little subsequent knowledge or experience about the product.



international journal of advertising pdf

International Journal of Advertising

Two researchers at the University of Louisiana conducted a study comparing TV ads to successful viral ads spread through the web. One key difference they uncovered was the amount of viral ads containing sexual and violent content versus the amount of TV ads with similar content.

International journal of advertising pdf
(PDF) Consumer attitudes and interactive digital
international journal of advertising pdf

International Journal of Advertising Volume 16 Issue 4

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity.

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(PDF) Consumer attitudes and interactive digital

100 The Journal of Advertising advertising research has been around for over four decades, and many early contributions have had a major impact on the

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Tagged based marketing on the Facebook is a new concept inspired from the tag facility provided by Facebook. If this strategy is implemented then this would be helpful for organization in

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The Journal of Interactive Advertising (JIAD)

Integrated communications may work well for organizations with either vast capital to get behind a truly concerted effort to integrate marketing, advertising and public relations, or for firms that have very little monetary resources, and thus don't have

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Consumer attitudes and interactive digital advertising. International Journal of Advertising, 28(3), 501-525

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An Official Publication of the Mobile Marketing Association Mobile Marketing International Journal of TABLE OF CONTENTS 05 YOU’VE GOT MOBILE ADS!

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International Journal of Academic Research in Economics and Management Sciences March 2014, Vol. 3, No. 2 ISSN: 2226-3624 150 www.hrmars.com The Importance of Market Research in Implementing Marketing Programs Hamza Ali Al-Shatanawi School of Business Innovation & technopreneurship University Malaysia Perlis

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